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How To Optimize Your Mobile Website In 2013

April 9, 2013 | SEO Tips | no comments

mobile website optimization

For years, professionals have known the importance of having online presence. As more consumers turn to cellular phone and mobile gadgets to surf the Online, those professionals are now finding it just as essential to have a website enhanced to be used on those gadgets. Since they runs in a different way than personal computer systems, developing and designing them requires an alternative thought pattern.

How to optimize mobile website with simple tips:
By 2015, experts calculate that more than 50 percent of Online browsing will occur on a mobile device. Since they have small screens than PC, and may run with different software and web browsers, mobile websites have to be developed in a different way.

1. Kind of website – To experience the most success, the cellular website should be developed to fulfill the configuration recommended by Google. Responsive design for the website is the best to do this. It means the main website finds when a mobile device is accessing it and instantly redirects the customer to the mobile website.

2. Restrict scrolling – Most users accessing internet via mobile devices want to have information  they are looking for to be prominent on the site. Scrolling on a mobile device can be a hard task. Rather than having large chucks of content, consider breaking it up into small pieces that can be involved on different pages.

3. Make simpler it – Because of the inherent difficulties of roaming a website with a handheld device, the most essential info should be featured on the homepage of website. If visitors have to hunt for what they are looking for, they will just go somewhere else to find that information.

To set off different aspects of the website, use white space. Make generous use of drop down menu and checklist to limit the quantity of text that needs to be entered by the visitor. Small sized keypads on smartphones can be difficult for many customers to use. If any forms that need to be filled out, this can be especially true. Rather than have the customer type in details, use drop down menu to help.

4. Include the proper information – Be sure the to use compact HTML or XHTML information since these will prove to Google’s system that the website truly is ready to be used by smartphones or other mobile devices. Most responsive sites will have these added automatically, but the owner should ensure that they are included and unblocked.

5. Search phrases or Keywords – While keywords will often remain the same whether used for a PC or mobile device, but there may be some differences. Use a tool like Google Analytics or Statcounter to find out what keywords are used more often so the site can be enhanced to fulfill their needs.

It can seem like a lot of work to improve and optimize a mobile website, but with the quantity of web traffic coming through mobile devices it is a necessity for the present business community. Following the tips above will help Search engines to take notice and increase the chances the website will attract the right customers.

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